DIAGRAMS

Verbal diagram describing the usefulness of diagrams to communication

 


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A PLACE FOR EVERYTHING
And everything in its place. Customers respond better when you make it easy for them. Network Associates knows this, and shows their corporate customers how to take advantage of this simple truth.

Diagram showing a web interface that helps delineate targeted markets

GIVE THEM THEIR OWN WAY TO GET TO YOU
Network Assosciates expands on their unique way of getting more customers to cross the threshold of your door. Once you understand how each customer has a different buying process, know what that process is, and can build your business around that knowledge, the money will come pouring in.

Diagram showing a web interface that helps delineate targeted markets

WHO’S YOUR CUSTOMER?
That can be a hard question to answer, especially if yours is a company with a broad customer base. Network Associates makes the process of defining your customers’ demographics an easy science to master.
This illustration shows that NAI understands how each customer may have very different and specific needs.

Diagram showing a web interface that helps delineate targeted markets

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A GROWING BUSINESS TAKES TIME, CARE, AND A LITTLE FERTILIZER
Building your business is like caring for a tree. Come on, go with me on this. Anyway, Essilor had a process that they wanted to convey, and they wanted a contemporary, artsy feel in this sales incentive piece.

Painting of people nurturing a tree and watching it grow

Painting of people reaping the benefits of caring for a tree

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FINDING THE RIGHT HOME IS A PROCESS
Corporate Relocators knows this better than anyone. But how do you get a complicated process across to a first time customer? Well, it’s like a plant that takes nurturing and care each step of the way. These marker roughs helped get that idea across in a way that made the client feel right at home.

Marker drawing showing process of moving into new home

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GETTING THE WORD OUT
For a telecommunications company wanting to express their most basic business values, this illustration makes a nicely creative promotional poster.

digital collage showing interaction of business communication elements

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WE UNDERSTAND PRESSURE
This interactive brochure for Network Associates takes the funny route in explaining a network consultation firm’s ability to help their clients resolve technical issues quickly and easily.
Hand drawn and cleaned up in photoshop, these cartoons have an updated woodcut look.

Icons showing the course business can take

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WHAT TIME DOES YOUR TRAIN COME IN?
Data Genesis has developed a great new way to keep track of your Ebay auctions.
This handy little function-packed widget, designed to work seamlessly with their “Smart Little Engine” search engine, maintains lively continuity with the site’s simple yet fun train imagery.

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PRESENT WITH POWER
It's true, Powerpoint presentations can sometimes look dull and lifeless. No doubt. If you're needing to communicate technical information to an audience in a limited amount of time, or just need to make your presentation look better and easier to understand, maybe some custom designed diagrams is the key.

insurance industry funnel for tracking information

flow chart trackin hospital system responsibilities

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LOOK MA, NO WIRES
From desktop to living room, the connection is seamless. Actually, it’s wireless.
This series of images, created entirely in Illustrator, shows how easy and entertaining an SBC wireless home system can be.

wireless networking for the home

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CHART WITH CHARACTER
When you want to express to your customers how quick and easy it is to order eyeglasses online and have them delivered overnight, do what Varilux did.
Have an incredibly talented digital artist create a character like “Technology Man,” and show them exactly what you mean.

ordering eyeglasses online

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QUALITY THROUGH KNOWLEDGE
Varilux involves their technicians in ongoing educational programs to keep their professionals at the forefront of technology.
This series of white papers reflects that attitude of quality and professionalism with the visuals provided throughout the documents.

CONSISTENT VARIETY
This series of covers for Varilux’s training materials maintains a look of high professionalism through consistency in design.
Subtle differences, from color to graphic arrangement keeps the feel lively. With a center motif that incorporates use of an unfinished lens, the themes of science and knowledge are brought forward with beauty and style.


 


 ILLUMINATED KNOWLEDGE
Continuing the theme of quality through knowledge, this quarterly training manual for Varilux expresses the latest in lens technology through its informative copy and sophisticated visuals.

THE MIND IS WHAT MATTERS
Keeping at the forefront of technology is imperative for a company that presents a product with such an advanced degree of development and quality.
It takes constant study of the most current information available, and the courage to step ahead of the pack through research and product placement. Sophisticated visuals help to validate Varilux’s claim of being the best in their industry.

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IDEAS  YOU CAN SEE

Eye care professionals understand the basic science of designing lenses for enhanced vision. But when you have a technology that goes beyond current training, how do you make a complicated and cutting edge concept understandable? Draw them a picture! These graphics embody Hoya’s philosophy, and provide a way to visualize the talking points of their promotions in a clear and professional manner.

process for applying layers of coatings to eyeglass lenses

 

ranges of vision for new trifocal eyeglass lense design


120 variations in focal lengths for new eyeglass lense design

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TECHNOLOGY COMES FULL CIRCLE.
From the first measurement to computer calibration, fine tuning and final check, Varilux makes sure you have exactly the right prescription lenses, manufactured to meet the highest standards.

process for creating custom eyeglass lenses

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PUTTIN’ THE SQUEEZE ON
Varilux is putting it to the competition with their newly patented process for providing the same prescriptions in a dramatically thinner lens. You know this has to lighten the load for eyes and noses everywhere.

new process for creating thinner eyeglass lenses

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STRIPPING AWAY THE LAYERS
This process graphic is simple in its eloquence. Whatever level of insurance you need, you’re “totally covered.”

insurance company has you covered regardless of your needs

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ADD-ONS AND CONNECTABILITY
Complex functionality makes sense when you boil down the idea to its essentials. It also helps when the person you depend on to visualize your concept is able to understand your story. No matter how complicated your concept, we can speak your language ... AND your customer's.

business information security network flow

COMMUNICATE VISUALLY
Visual communication means more than just telling a story. Even beyond getting your customers' attention and lending a specific feeling and tone, you need someone who can understand and TRANSLATE your ideas effectively. That means making your message clear, concise, and memorable. Are your customers getting your message as well as they should?

fully customizable interface for your business information security system

THE COMPLEX BECOMES SIMPLE ... AND BELIEVABLE
Do you have a complicated idea you need to get across to your customers? Motio was faced with the challenge of translating reems of technical information down to one cohesive concept that their customers could understand. This graphic makes their message not only eloquent, but easy to believe ... and buy off on ... easily.

business information security system creation and testing workflow

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NOW ... AND FOR THE REST OF YOUR LIFE
As a surgical alternative that offers more than the usual support, iVital needed a visual that expressed all the services they provide to help their clients achieve their weight-loss goals ... from start to finish, today ... and for life.

laproscopic surgery services that go above and beyond the ordinary

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DO YOU WANT BUTTER WITH THAT?
Want to express your business hierarchy in a fun, easily recognizable way? This popcorn metaphor gets across the idea that within any corporate structure, it's not just the group that matters, but with proper management, one can discover that it's each singular morsel that makes everything tasty.

metaphor for a large company, department, and single employee

 

 


Tom Fee Infographics
214.886.2195
info@tomfeeinfographics.com